Architectural Visualisations and Land & Partnerships — two sides of the same desk
Too much CGI looks like CGI.
Technically correct, but lifeless. I produce photo-realistic visualisation for residential and commercial developments. Images that sell schemes, carry planning applications, and show people what they are buying before anything is built.
The difference is in the craft, not the software
Anyone can model a building. What separates an image that sells a scheme from one that merely describes it is light, material and composition - where the sun sits, how a brick reads at that distance, what the eye is drawn to first, and the small imperfections that make a render feel photographed rather than generated.
I trained as a 3D architectural visualisation artist. That training is in the craft itself, and it is the standard everything here is built on. An image that looks like a render is an image people discount. An image that looks like a photograph is an image people believe.
Today I work with a small, selected team of freelance artists, each trained personally to the same eye for detail and finish I demand of my own work. Clients get the consistency of a boutique studio without being limited by the output of one person.
From a single planning image to a full market images
Exterior CGI
Aerial and Masterplan views
Exterior CGI
Elevations, street scenes and contextual views, lit and composed to show the scheme as it will actually be seen.
Interior CGI
Aerial and Masterplan views
Exterior CGI
Show home and apartment interiors, dressed and lit to convey how a space is lived in rather than how it is dimensioned.
Aerial and Masterplan views
Aerial and Masterplan views
Aerial and Masterplan views
Whole-site imagery for larger schemes, phasing plans and land promotion, showing a development in its wider setting.
Planning Imagery
Animation and Fly Throughs
Aerial and Masterplan views
Visuals prepared for planning applications and committee, including verified views where a scheme needs them.
Animation and Fly Throughs
Animation and Fly Throughs
Animation and Fly Throughs
Moving imagery for launches, investor material and websites, built from the same models as the still images.
Floor Plans
Animation and Fly Throughs
Animation and Fly Throughs
3D in colour Floor Plans
How a project runs
Straightforward, with the important decisions made early rather than at the revision stage.
Brief and quote
What the images are for, who will see them, and how many are needed. A fixed price, agreed before work starts.
Model and camera
The scheme is built from your drawings, and we agree the views before any time goes into materials or lighting.
Draft for comment
Grey-scale or early-stage images so composition and viewpoint can be settled while changes are still cheap.
Materials, lighting and dressing
The stage that decides whether an image reads as a photograph — surfaces, light, planting, people, weather.
Final delivery
Full-resolution files supplied for print and web, with agreed revisions included rather than charged as extras.